Motor Company today announced its new six-year environmental plan, Nissan Green Program 2016 (NGP 2016).
Their new strategy will focus on three areas: reduction of carbon footprint, shift to renewable energy and an increase in the diversity of resources used by Nissan.
NGP 2016 represents the pillar of sustainability in Nissan’s Blue Citizenship, the company’s strategic platform covering the area of corporate social responsibility. Blue Citizenship focuses on three areas: Sustainability, Mobility and Community.
Today’s announcement of NGP 2016 is the first of many corporate initiatives under Blue Citizenship, and has 4 main objectives:
Firstly, Nissan aim to become number 1 in zero-emission vehicles, with 1.5 million cumulative sales of zero-emission vehicles by 2016 across the Renault-Nissan Alliance. On behalf of the Alliance, Nissan will lead the development of an all-new fuel cell electric vehicle (FCEV) together with strategic partner, Daimler.
The second core objective is for Nissan to become leaders in fuel efficiency. They aim to improve fuel economy by 35% compared with 2005 on a corporate average by launching products delivering class-leading fuel efficiency across a wide range of segments in Japan, China, Europe and the United States.
It has been confirmed that these products will include an all-new front wheel drive hybrid car, showing that Nissan will not be relying completely on electric cars such as their LEAF. They will also be releasing a plug-in hybrid model based on Nissan’s unique and already established technology. A next-generation continuously variable transmission (CVT) will also be developed, and they expect to reach 20 million units of cumulative CVT sales since 1992.
The third initiative will be to lead with the lowest corporate carbon footprint – Nissan aims to cut carbon from corporate activities by 20% per vehicle compared to 2005 levels. This will be done through widening the scope of measurable objectives, including logistics, offices and dealerships in addition to production sites.
Nissan are committed to introducing renewable energy sources into their manufacturing processes and related facilities. The manufacturer has already invested in renewable energy to some extent, but they believe that renewably sourced electricity has significant potential to help achieve their goals.
Finally, Nissan expects to be a leader in recycling through being the first in the industry to set a recycling objective and adopt a comprehensive closed-loop recycling scheme. Including steel, aluminium and plastics, Nissan expect to source 25% of their materials from recycled origins and to bring materials in from production waste and end-of-life vehicles. Their recycling scheme will include minimizing the amount of rare earth elements consumed.
Nissan expect to invest 70% of their annual research and advanced engineering budget on environmental technologies in order to meet their targets for the end of 2016 – showing their commitment to their Green Program 2016.
“More consumers are demanding products in line with their values, including cars and trucks with a lower carbon footprint. At the same time, we are using technology to make our factories greener and more efficient,” said Nissan President and Chief Executive Officer Carlos Ghosn. “Nissan wants to be part of the solution toward a sustainable society – for the sake of the planet and as a significant competitive advantage and a strategic differentiator in the global manufacturing sector.”
Details of the Nissan Green Program 2016 can be found on their website.
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