BYD becomes official partner of EURO 2024

12 January 2024

Chinese manufacturer BYD has announced it has become the official E-Mobility Partner of this year's UEFA EURO football tournament.

A summer festival of football awaits when Germany hosts the UEFA EURO 2024 men's tournament.

It might be based in Germany - the home of BMW, Audi, Mercedes-Benz and Porsche (to name a few) - but BYD has revealed it's become the official E-Mobility partner for the month-long extravaganza of football.

Kicking off on June 14th in Munich at the Allianz Arena, EURO 2024 sees 24 nations compete for the trophy. With the opening match seeing Germany take on Scotland.

BYD will use the partnership to promote its growing range of European electric vehicles, including the three models so far available in the UK: the Seal, Dolphin and Atto 3.

BYD is thrilled to partner with UEFA EURO 2024 and proud to be the first e-Mobility partner for this prestigious sports event, which will enable us to showcase our latest advancements in electric vehicles to a far-reaching audience

Michael Shu, Managing Director @ BYD Europe

If you're lucky enough to have tickets to a game, BYD will have lots of electric vehicles at each of the venues and located in fan parks across Germany. The Chinese carmaker is also planning to incorporate hundreds of events across its European dealer network, complete with a host of competitions and prizes on offer.