Ferrari Luce revealed: Ferrari's first all-electric car, and it's a proper one

Unveiled in Rome on 25 May 2026 (fittingly, the same city where Ferrari claimed its very first racing victory 79 years ago to the day), the Luce marks a new chapter. Not a compromise, not a foot dipped reluctantly into electrification, a full commitment, done entirely on Ferrari's own terms.

As Ferrari's CEO Benedetto Vigna put it: "We are convinced that a company demonstrates its leadership when it has the courage to dare and to take on the challenge of new technologies. Never before have we offered our clients such freedom of choice."

Let's get straight to it. The Ferrari Luce produces 1,050hp from four electric motors, one at each wheel, and hits 100km/h in 2.5 seconds. It'll reach 200km/h in 6.8 seconds and top out at over 310km/h. Range is over 329 miles (530km) and it supports fast charging at up to 350kW. Enough to add 70kWh in just 20 minutes.

The battery is a 122kWh pack, designed, built and validated entirely in Maranello. Ferrari makes much of this; every major component from the motors to the battery is engineered in-house, and the car carries over 60 new patents.

Kerb weight is 2,260kg, which is genuinely impressive for an electric car of this specification.

Here's something that would have sounded impossible a few years ago: the Luce has four doors and five seats. Ferrari has never offered a fifth seat before, because traditional transaxle layouts simply don't allow for it. The flat electric architecture changes everything, freeing up space and enabling a cabin that feels genuinely generous.

That practicality extends to the boot: 597 litres of luggage space. For context, that's more than a BMW 5 Series. Nobody buys a Ferrari as a load-lugger, but it signals just how fundamentally the electric platform changes what's possible.

Each wheel gets its own motor, its own steering actuator and its own suspension control. That means the car can adjust torque, steering angle and vertical movement at every corner individually, in real time: providing a level of precision and responsiveness that no combustion-engined layout could replicate.

This is where it gets properly interesting. Ferrari didn't hand the Luce to its own design studio. Instead, they brought in LoveFrom: the creative collective founded by Sir Jony Ive and designer Marc Newson.

You'll know Jony Ive's work even if you don't know his name. If you're reading this on an iPhone, you're holding something he designed. The original iMac, the iPod, the iPhone, the iPad, the Apple Watch, AirPods... he shaped all of them during his 27 years as Chief Design Officer at Apple, working closely with Steve Jobs. Jobs once described him as his "spiritual partner at Apple," with more operational power than anyone else in the company except Jobs himself.

Ive designed the emblem for King Charles's coronation, and is now a trustee of the British Museum. More recently, his company LoveFrom sold its AI hardware venture to OpenAI in a deal valued at $6.5 billion.

In short: this is one of the most consequential designers alive, and he has just designed a Ferrari.

His influence on the Luce is immediately apparent. The design philosophy is one of absolute clarity, a vast, pure glasshouse that sweeps the length of the car, sitting above floating aerodynamic wings front and back. There are no unnecessary surfaces. The lights sit flush with the bodywork and seem to disappear when switched off. The interior follows the same principle: hundreds of individual details, each meticulously considered, that together create a single clean volume.

Launch colours include Azzurro la Plata, Giallo Luce, Rosso Dino, Bianco Artico, and Rosso Fiammante. The Giallo Luce yellow is a particular highlight — specially developed and inspired by the historic yellow of the Ferrari logo, it also appears on the wheel hubs and steering wheel. It looks stunning.

Rather than synthesising a fake engine note, Ferrari developed an acoustic system built around a precision accelerometer mounted at the centre of the rear axle. It captures the real mechanical vibration of the rotating components, filtered, equalised and amplified in the same way an electric guitar amplifies string vibration. The result is a sound that changes depending on your chosen driving mode and how hard you're pushing the car. Authentic rather than theatrical, and five years in development.

The interface more broadly combines precision-engineered mechanical switches, dials and buttons with OLED displays developed exclusively with Samsung. Materials throughout are honest: recycled anodised aluminium, Gorilla Glass, premium leather and Alcantara.

The extensive use of recycled aluminium reduces CO₂e emissions during production by around 70% of the overall vehicle weight.

The driver still gets a Manettino, the famous five-position dial alongside a new e-Manettino to manage power and traction. The Vehicle Control Unit updates its dynamic targets 200 times per second.

This matters for an electric car, and Ferrari has thought about it. The Luce comes with an 8-year warranty covering all key electric powertrain components: front and rear axles, battery and charging system. It also qualifies for Ferrari's 7-year service programme, which covers all routine maintenance at 20,000km or annual intervals with no mileage cap, using genuine parts and factory-trained technicians.

Ferrari has also committed to its Ferrari Forever philosophy, which means it will support all electric components for the long term. For anyone nervously eyeing the residual value of a £300,000+ electric car, that matters enormously.

Ferrari entering the electric market matters. Not because there's any shortage of fast electric cars, but because Ferrari's entire identity is built on the idea that driving should feel like something. Every decision they make is filtered through that lens.

John Elkann, Ferrari's President, framed it well: "With Ferrari Luce, we are not simply unveiling a new car, we are inaugurating a chapter that turns our vision into reality. Rome, the symbolic location of our first victory, becomes the starting point for a Ferrari that lights up the future and opens new horizons."

This is Ferrari's future, built without apology. And it looks like it was worth the wait.

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