Volvo announces partnership with Fearne Cotton
Swedish carmaker Volvo has announced a partnership with well-known TV presenter Fearne Cotton.
As well as being a popular face on TV, Fearne is also the founder of wellbeing brand, Happy Place, which specialises in producing podcasts, books and festivals all based on sustainability and self-improvement. It is this shared passion for sustainability that Volvo is tapping into with their collaboration with Fearne, already a Volvo customer.
As part of the partnership, Fearne will be driving around in the all-electric Volvo C40 Recharge, and she said about the partnership:
“I’m so happy to join the Volvo family. We’re both fully committed to sustainability, so being part of its electrification journey is super exciting.”
![Volvo C40 Recharge Fearne Cotton](https://images.prismic.io/drive-electric/01e98b0e-b594-4b1e-beaa-3e4a6ef4c5b9_303312_Volvo_Car_UK_partners_with_broadcaster_and_wellbeing_pioneer_Fearne_Cotton.jpg?auto=compress,format&rect=624,461,2333,1555&w=888&ar=3:2&fit=crop)
Speaking about the collaboration, Kristian Elvefors, Volvo Car UK Managing Director, said: “Fearne is an existing Volvo customer, so we are delighted to now partner with her on our exciting sustainability journey.
"An inspiring change-maker and pioneer in her field, Fearne perfectly encapsulates what we stand for as a brand: sustainable living, but also a desire to push boundaries and explore innovative solutions, as we both work towards improving life for our planet and its people.”
Meet the Volvo all-electric range
Volvo EC40
![](https://images.prismic.io/drive-electric/a4b5892d-3a3f-4ed7-8763-3638d77d3627_294010_C40_Recharge_Fjord_Blue.jpg?auto=compress,format&rect=780,875,3269,1839&w=3840&h=2160&w=672&ar=2:1&fit=crop)
Volvo EX40
![](https://images.prismic.io/drive-electric/3f069b6d-c6f0-4b0a-87ee-b2ddf7c17db2_294071_XC40_Recharge_Twin_Sage_Green.jpg?auto=compress,format&rect=1049,1107,2000,1125&w=3840&h=2160&w=672&ar=2:1&fit=crop)