Volvo announces partnership with Fearne Cotton

As well as being a popular face on TV, Fearne is also the founder of wellbeing brand, Happy Place, which specialises in producing podcasts, books and festivals all based on sustainability and self-improvement. It is this shared passion for sustainability that Volvo is tapping into with their collaboration with Fearne, already a Volvo customer.

As part of the partnership, Fearne will be driving around in the all-electric Volvo C40 Recharge, and she said about the partnership:

“I’m so happy to join the Volvo family. We’re both fully committed to sustainability, so being part of its electrification journey is super exciting.”

Speaking about the collaboration, Kristian Elvefors, Volvo Car UK Managing Director, said: “Fearne is an existing Volvo customer, so we are delighted to now partner with her on our exciting sustainability journey.

"An inspiring change-maker and pioneer in her field, Fearne perfectly encapsulates what we stand for as a brand: sustainable living, but also a desire to push boundaries and explore innovative solutions, as we both work towards improving life for our planet and its people.”