DriveElectric is at the forefront of pure electric vehicle leasing, providing the smartest EV sourcing, financing and management solutions in the UK with a goal to facilitate a journey to net zero for all. We apply our deep understanding of EV operation, delivering innovative technology and frictionless processes with an experienced human touch loved by our Customers.

As part of our strategic plan we are investing heavily in marketing and technology including rapid scaling of initiatives focussed on both traditional SME & fleet B2B growth and brand new self-serve focussed D2C propositions driven through digital channels. To help us on this exciting journey we are looking to hire an experienced Head of Marketing & Communications who will work collaboratively to lead our marketing execution strategy and marketing operations across all our channels.

Reporting to our Chief Product & Technology Officer you will play a key role on the Leadership Team in helping shape DriveElectric’s marketing strategy including Go To Market aspects of new cross-functional initiatives and in particular have full accountability for building and leading a team to manage all demand generation activities across the full marketing mix. You will be someone who can think strategically whilst also being obsessed by detailed evidence led decision making regarding cost effective marketing budget ROI, attribution and conversion.

Primary responsibilities

• Direct & Digital Marketing: Implement and directly manage industry best practice strategies around our direct marketing capability including telemarketing, email and our digital estate also covering SEO, organic & paid search and paid social activities. Build an internal centre of excellence and lead our efforts to ensure continued prime position search rankings and higher, and have full overall accountability for understanding, monitoring and relentlessly optimising attribution and all demand generation activities, achieving our lead generation growth targets via web, affiliate, email and direct/offline channels.
• Content: Develop our footprint of timed and evergreen content, both internal and syndicated, performing an editorial role to reinforce DriveElectric’s experience of the EV domain, and growing our digital reach as a destination point to accelerate traffic, increase dwell time and site stickiness through to optimisation of quote enquiries, orders and renewals.
• Communications & PR: Champion our brand through every stakeholder touchpoint and communication including ownership of PR activities both digitally and offline.
• Events management: Overall responsibility for identifying and executing B2B lead generation pitching opportunities, both virtual and face to face, building robust cost benefit analysis and ensuring our brand and products are represented effectively and our achievement goals are met.
• Budgeting, reporting and management: Overall responsibility for marketing and communications budgets across both B2B and D2C, monitoring and reporting across the full marketing mix. Lead and coach a high performing marketing team, setting and monitoring of individual and departmental OKRs / development plans.
• Marketing strategy & brand management: Provide leadership of our brand development activities, traditional and digital, including market & competitor monitoring and ensuring appropriate positioning, bringing our brand to life in a way that best epitomizes our vision and values.
• UX/UI: Work closely with our Head of Product & Business Improvement and other team members to ensure that our digital experiences, including end to end customer journey is optimised across our product range and shared ownership of our quote to commitment conversion targets.
• Product Development: Work collaboratively with product and engineering teams to ensure that new initiatives achieve their goals, with direct responsibility for Go To Market (GTM) strategy, execution and monitoring.
• Stakeholder management: Manage key stakeholders to gain their trust and buy-in to projects, from inception through to implementation. Facilitate, consult, influence and resolve conflicts. Build and sustain trusting relationships by consistently delivering tangible business benefit. Champion the value of continuous improvement, creating a positive attitude to change within the organisation and acceptance of new business processes.
• Marketing automation: Work with business development and product teams to identify new opportunities for revenue growth, leading on implementation and optimisation of marketing technologies to amplify trading opportunities, eg programmatic.
• Business partnerships: Lead the development of an effective B2B partnership development strategy ensuring our current strong advocacy in our market develops and flourishes as the EV market accelerates.

Essential:

• Undergraduate degree in relevant discipline, CIM preferred
• At least 7 years directly relevant experience in senior / head of marketing position with line management and P&L responsibility with demonstrable impressive ROI of marketing spend
• At least 7 years experience in direct to consumer (D2C) / retail and traditional B2B marketing with full omni-channel responsibility
• At least 5 years experience directly managing organic, PPC and paid social activities for high volume e-Commerce / subscription-based propositions with a complex conversion process
• Experience of programmatic trading activities
• Strong experience of vendor management and holding to account via strong Service Level Agreements and code of conduct
• Strong experience working within cross-functional teams including facilitation of marketing / UX activities via lean / agile methods
• Strong experience in participating in and facilitating qualitative and quantitative user research activities
• Strong exposure and interest in marketing technologies including Google Analytics, DCM, DSPs and attribution tools
• Strong experience working on member get member / referral and loyalty initiatives
• Strong, rigorous commercial and metrics focus
• Fast paced startup mentality
• Strong influencing skills
• Self starter

Desirable:

• Relevant Masters / MBA or CIM qualification
• Directly applicable senior marketing experience within the automotive or financial services industry
• Fast growth start-up / scale-up experience

Interpersonal skills:

• A ‘completer-finisher’ who takes accountability to deliver ideas on time and within budget through application of lean principles, strong analytical capabilities and attention to detail
• Able to cope and bring structure to ambiguous situations and problems with an agile and flexible approach to work in a rapidly changing environment, open minded, inquisitive and creative thinking / questioning approach
• Strong personal impact and influencing skills with a proven ability to offer specialist expert advice to internal and external stakeholders, engaging others to work with you and each other to make decisions
• Strong communication and interpersonal skills with the ability to clearly and concisely explain complex organisational or technical problems verbally or in written form
• Experience of managing multiple stakeholders across all levels of the organisation, ideally in the context of implementing major operational change and transformation, including preparing and delivering presentations
• Flexible and adaptable, with a “can do” approach and solid problem-solving skills
• Focused on delivery, with a passion for quality and innovation

DriveElectric is at the forefront of pure electric vehicle leasing, providing the smartest EV sourcing, financing and management solutions in the UK with a goal to facilitate a journey to net zero for all. We apply our deep understanding of EV operation, delivering innovative technology and frictionless processes with an experienced human touch loved by our Customers.
As part of our strategic plan we are investing heavily in technology, products and data functions that will help to scale our business exponentially. To help us on this exciting journey we are looking to hire a competent Analyst Developer who can work collaboratively across the business to lead the optimisation of our Microsoft Dynamics CRM implementation which is fundamental to our back and front office operations.
Reporting to our Head of Product & Business Improvement you will play a key role in the significant change that is underway for our technical environment, helping fully integrate and extend our Dynamics 365 implementation. The role will require both strategic thinking and hands-on development, working directly with subject matter experts and in cross functional teams to first understand then prioritise and respond to broad and varied business challenges. You will be required to align process and functional design activities, creating and reviewing functional requirements as an input to application design, facilitating analysis workshops across the business to understand needs and develop execution plans for delivery. You will need to document and analyse complex business processes, reviewing deliverables against anticipated outcomes and ensuring the provision of effective training and support to ensure systems and our CRM processes are effective in helping us to scale our business exponentially.

Primary responsibilities

• Installation of Dynamics 365 CRM and customization of CRM components.
• Determine operational feasibility by evaluating analysis, problem definition, requirements, solution development, and proposed solutions.
• Develop software solutions by studying information needs, conferring with users studying systems flow, data usage, and work processes investigating problem areas following the software development lifecycle.
• Document and demonstrate solutions by developing documentation, flowcharts, layouts, diagrams, charts, code comments and clear code.
• Prepare, install and develop solutions by determining and designing system specifications, standards, and programming.
• Improve operations by conducting systems analysis, recommending changes in policies and procedures.
• Manage information security procedures with respect to our CRM platform.

Essential:

• Minimum qualification: Bachelor’s degree.
• At least 3 years of experience in Dynamics CRM.
• Act as the go to expert for all CRM development, related issues, training and support across the business.
• Create, deliver and manage Dynamics CRM applications, web portals & online solutions.
• Customise Dynamics 365 CRM forms, design form structure; build and use specialised form components.
• Create View types, manage system, public and personal views. Create modify and delete views; customise views; customise dashboard themes.
• Manage Dynamics CRM entities, entity ownership and manage entity properties.
• Create business process workflows; enable business process flows; work with steps, stages, and categories; work with multiple entities.

Desirable:

• Knowledge of Plugins, C# .Net, Visual Studio.
• Designing, coding and debugging applications in various software languages.
• Net, C#, and Java Script experience.

Interpersonal skills:

• You need to have great curiosity – be inquisitive and challenge the status quo.
• We are looking for a confident critical-thinker that can jump into many different problems and situations and come up with tactical recommendations.
• You need to think logically and creatively to find different solutions.
• Self-starter who is capable of hitting the ground running.
• Natural team player who enjoys working collaboratively with colleagues.
• Organised and pro-active, with strong attention to detail.
• Flexible and adaptable, with a “can do” approach and solid problem-solving skills.
• Focused on delivery, with a passion for quality and innovation.